Nike Light Box Graphics – King’s Cross
July has been an exciting month for Concept Foundry, with the addition of a new client, Wieden + Kennedy. They commissioned us to install over 220 square meters of print, running the length of the Kings Cross pedestrian tunnel, to celebrate Nike’s brand new mega-store in Pancras Square.
Utilizing our Roland SOLJET PRO4XR640, the process began with a background of white print to help enhance the overlaid graphics which featured a collection of the world’s most famous athletes in action, with splashes of colour to highlight the brand. The imagery, vibrant and eye-catching, was complimented by the illumination of the L.E.D back lit tunnel. The final result was visually stunning.